![]() North Somerset, Norwich, and Liverpool have all passed motions to develop policies that limit advertising for products that harm public health and the environment. The City of Amsterdam has banned fossil fuel advertisements, including in the subway system and festival sponsorship. It will also ban the advertising of gas-powered vehicles starting in 2028. ![]() It is expected to start being enforced in the summer of 2022. Have fossil fuel ads been banned in other places?įrance has passed a law that bans ads for fossil fuel energy, like petrol and diesel. This is harmful to consumers, who may be led into buying something on the basis of false information, in some cases also exposing themselves or others to dangerous pollutants from a product they believe is “clean.” It also creates unfair competition for companies producing truly environmentally-friendly products. Companies greenwash in order to encourage consumers to choose their product or service over others. This might include claims around being “climate friendly” or “green,” or having “lower emissions,” or using images of nature, the planet, and the like to convey an image of being environmentally-friendly. Greenwashing means making exaggerated, misleading, or false claims that minimize a product, service, or company’s impact on the environment. Projections from the International Energy Agency show that reaching net-zero will result in most households spending less money on energy. At the same time, more and more programs, rebates, and other supports are in place for people to replace their cars, homes, and energy systems with clean renewables. Canadian municipalities are beginning to ban natural gas hook-ups for new buildings and homes. The federal government is introducing many measures to meet this target by replacing fossil fuels with clean alternatives, including banning the sale of gas-powered cars starting in 2035. 70 other countries around the world have set similar targets. Renewable energy is the cheapest option for power in most of the world, and prices are dropping rapidly.įollowing the recommendations of the world’s climate scientists, Canada has made a commitment to reach net-zero emissions by 2050, and to reduce emissions by 40-45% below 2005 levels by 2030. Alternatives exist in the form of renewable energy which is cheaper, healthier, and does not create catastrophic climate change. While it is true that we currently use fossil fuels in many areas of our lives, this reality is quickly changing. Isn’t it unfair to restrict the advertising of fossil fuels when we rely on them? Fossil fuels may lead to negative health effects, but we use them for transportation, heating, and many other important needs. We also aim to spread greater awareness among the public about the negative impacts of fossil fuels on human health and the climate, and the ways in which fossil fuel companies are trying to deny those impacts and portray themselves and their products as “green.” We want everyone to be able to see through and call out the false claims being made by fossil fuel industry advertising. In the meantime, we plan to challenge the false claims being made by fossil fuel advertising through regulatory bodies like the Competition Bureau of Canada and Advertising Standards Canada. ![]() ![]() ![]() Our ultimate goals include the implementation of a federal ban on all forms of fossil fuel advertising (which would require a new Act of Parliament), and ad bans at the municipal level, like in Amsterdam and other cities. What are the ultimate goals of this campaign? ![]()
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